Rob Moshein - The Austin Wine Guy

Ok, I may reconsider buying an IPad now...

November 17, 2010

The oenophobe has been bugging me to get an IPad. "You really need one. The AWG NEEDS an IPad".  Now, Yr Mst Hmbl & Obdt Svt here has an IPhone 4, and am very happy with it.  I've played with the IPad at the Apple store, it just strikes me, until now, as just an oversized IPhone that won't do phone calls, so why bother?

WELL, seems to have come up with the coolest app I've yet seen for the wine world. And its a FREE app, even better. According to their Press Release:

 The app features a visually stunning, innovative “Label Flow” interface where users swipe through thousands of wine labels in a comprehensive dashboard view. Clicking on a label brings up a magazine-like page that includes critical acclaim and pedigree specifics, winery background, region, varietal and even an interactive geo-location “tour.” Smart filters let users quickly find the perfect wine, then save or purchase and ship orders directly from the app.

“Our new iPad app is a sensory-rich, immersive shopping experience for wine novices and experts alike,” said Rich Bergsund, President and CEO of “We are thrilled to bring the things is known for – wide selection, low prices, convenient delivery, great information – to a mobile environment in time for the holiday shopping season.”’s iPad app includes:

A Personal Wine Cave: Save bottles to “My Cave” for future reference, review and sharing. Make notes, share with friends on Facebook, or add products to your cart for purchase. All items in the Cave sync to your account online.

Geo Wineries: Learn about where a wine comes from, or explore a wine region using touch screen maps from Google Earth overlaid with winery information from

Shop and Ship: Known for reliable shipping and unparalleled customer service, has made its award-winning e-tail experience mobile. A special “Gifts” section features hundreds of gifts sorted by type, occasion, and price. Add any item to your cart and check out directly from the iPad app.

Access to Deals, Steward-Ship, Promotions and News: offers nearly daily deals and promotions to its customers. Shipping discounts, product promotions and its famous list of 90-point wines under $20 list are featured in the app’s “Deals” section. Here, customers can also sign up for the popular Steward-ShipTM program and get unlimited 1-year shipping for $49. In the “News” tab, get direct access to’s official blog, updated weekly.

“We set out to create the richest, most comprehensive wine shopping experience imaginable for iPad users, building on what already does well on the web,” said Marshall Monroe, Chief Creative Officer of Marshall Monroe MAGIC,’s iPad app developer-partner. “Through our patent-pending Permu•StationTM mobile shopping technology, we’ve taken advantage of the iPad’s multi-touch interface and dazzling display to deliver on this promise. And of course, users can expect even more features in the coming months.”

Source is here

 Maybe Santa will ignore the previous denials of the IPad and leave one for me! I think that app alone makes it worth while.


Rob Moshein

Austin Wine Guy

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